Liquor Liability Insurance For Colorado and Denver Businesses
Orcutt Insurance Group provides Colorado and Denver bars and restaurants with liquor liability insurance quotes, policies, service and advice. We can offer coverage as part of a package of insurance products or on a stand alone basis. Please contact us to discuss liquor liability for your Colorado business or special event. Below we have provided some advice on managing your liquor liability exposures. We hope you find this information useful.
Why does my company need liquor liability?
According to the National Highway Traffic Safety Administration (NHTSA), in 2012, over 10,000 vehicle-related fatalities involved a drunk driver. Not only were these people liable for their actions, the establishments where they were drinking are also susceptible to punishment for over-serving clientele who then injure a third party.
These types of lawsuits are not cheap, either. Well-known liquor liability cases include the Outback Steakhouse, which was ordered to pay $39 million by an Indiana jury after a patron of the restaurant chain struck the plaintiff with his car, and T.G.I. Friday’s, which was ordered to pay $1 million to the parents of two 16-year-old teenagers who were killed after being involved in an accident with a drunk driver. Witnesses in the case claimed that the patron at T.G.I. Friday’s was drinking for eight hours at the establishment before the accident occurred.
These cases are not isolated incidents—victims and their families file suits against restaurants or bars every day for their role in serving a customer who is then involved in an alcohol-related accident. To help protect your establishment, employees and patrons, establishing a liquor liability prevention policy, training workers and transferring risk are critical to minimizing your liquor liability.
Prevention through Education
The most important defense against being liable for drunken driving accidents is prevention through education. It is imperative that you design a liquor liability training program for staff members who will serve alcoholic beverages to customers. In these training sessions, employees will learn important information such as how to determine if someone has had too much to drink, how to deny a patron service and how to identify valid forms of identification to prevent serving alcohol to minors. Once an employee has completed the training, he or she should sign an agreement form outlining that they comply with and understand the policies set forth by the establishment.
Specifically, training should include the following:
Signs of Intoxication
It is important that employees learn to recognize the signs of intoxication, which include:
- Slurred or slow speech
- Tendency to lose a train of thought easily
- Red eyes or inability to focus
- Decreased alertness
- Staggering or inability to walk
- Inhibited motor skills, such as the inability to light a cigarette
- Drinking faster than normal
- Being overly friendly
Teach your staff how to recognize when patrons have had too much to drink. The SMART (Server & Managers Alcohol Responsibility Training) program suggests using the traffic light system rather than counting how many drinks a guest has had is more effective in monitoring how much a guest is drinking. Here’s how it works:
- Green: Patron shows no sign of impairment, is in a good mood and is not drinking rapidly.
- Yellow: Patron is not yet intoxicated, may be drinking quickly, could be either in a “down” mood or out to celebrate and may be showing some signs of impairment. Your goal is to stop serving before a guest is intoxicated, so serve this guest with caution.
- Red: Patron is showing signs of intoxication, may be in a depressed, aggressive or bad mood, is drinking fast and seems intent on becoming drunk. This guest should not be served alcohol.
Offering Continued Service
Encourage employees to serve customers diligently. This does not mean replacing a drink as soon as the older one is being finished. Instead, employees should conduct friendly conversation with patrons, suggestive sell food items and slow down the service while engaging in conversation. In the event, an employee must cut off a patron; they already have an established relationship. The patron may take what the employee says to heart and may not become angry or violent when approached to stop drinking.
As part of the liquor liability training program, establish a policy for how to deny patrons service when they have had too much to drink. Be sure to include the following steps in your policy:
- Be polite and offer non-alcoholic beverages or food alternatives
- Avoid threatening statements, and place the focus on the server by explaining that they could lose their job if they continue to serve the patron
- Offer to call a taxi or friend to drive the patron home
- Use a firm tone and do not back down if they are met with resistance
- Remain calm and in control of the situation
- Require that employees seek out a manager’s assistance immediately upon confrontation while trying to deny a patron service
After an incident has occurred, it is necessary that employees fill out an incident report. Specifically, make sure that employees note the name of the intoxicated patron, witness testimony and a detailed description of the incident, including mention of any fights, refusal to serve, use of a false ID or patron ejection. This helps to reduce your liability in the event of an alcohol-related incident.
Employee Legal Consequences
As part of your initiative to lessen risks, educate employees on how drunken patrons may affect their lives. Employees must understand how serving to minors who use fake IDs will result in large fines or how dram shop laws are stricter than ever and breaking them may pose serious consequences. Remind employees that they are liable and could a face a number of consequences for not cutting off patrons before they’ve had too much to drink. Types of employee liability include:
- Criminal Liability: Employees can be found criminally liable for serving to minors with a fake ID or serving to a patron who appears intoxicated. The employee can face monetary fines, probation or jail time depending on state laws. In addition, your establishment can lose its liquor license and is susceptible to fines as well as higher insurance premiums.
- Civil Liability: If employees are found guilty of civil liability for a patron’s injury, that employee, the owner and the establishment face large monetary fines. At times, these fines are so large that they cause bankruptcy.
- Dram Shop Laws: These laws allow establishments, owners and employees to be sued by an individual after they’ve been injured by a patron served at the establishment.
Transferring Your Risks
To protect your business, it is wise to obtain a liquor liability policy either as standalone coverage or as part of a restaurant and bar package policy. Please contact Orcutt Insurance Group, LLC at (303) 233-2828 for more information about these effective coverage options.
Thank you for your consideration.
The Orcutt Group Team